Hire the system before you hire the reps
Most AI startups sequence it backwards. The reps arrive, the system does not exist, and everyone learns the expensive way.
Essay draft pending
Writing
Notes on building sales systems
Essays for founders making their first sales hires. Set on a modular grid; press G to see it.
AI-enabled selling without the noise
Where AI genuinely multiplies a small sales team, and where it just generates work that looks like selling.
Essay draft pending