Your first sales hires shouldn't have to invent the system.
Sales infrastructure, process, and comp design for AI and SaaS startups making the jump from founder-led selling to a real team.
Built for one specific moment
You are a Seed to Series B AI or SaaS startup, 5 to 30 people. Founder-led selling got you to product-market fit, and now you are hiring your first 2 to 5 reps. Growth should be accelerating at this stage. Instead, it stalls.
- The founder keeps getting pulled back into deals
- Reps are inventing their own process
- Pipeline lives in spreadsheets, or a half-configured CRM nobody trusts
- Nobody can answer “what's our real conversion rate” with a straight face
Three systems, one engagement
Sales infrastructure
CRM architecture and automation: a pipeline that reflects how your buyers actually buy, with automation your reps will not fight.
02Sales process & comp design
Stages, qualification, forecasting, and a comp plan that rewards the right behavior.
03AI-enabled selling
Not just handing the team AI tools: making reps actually use them to prospect, qualify, and close faster.
Hiring reps this year?
The best time to build the system is before they start. A thirty-minute intro call is enough to tell whether this is the right fit.