Growth strategist for teams making their first sales hires
I help Seed to Series B AI and SaaS startups, typically 5 to 30 people, build the sales systems their first 2 to 5 reps need: the CRM, the process, and the comp plan. Every claim on this site traces back to systems I have actually built.
My background is in and around B2B software companies, in-house and consulting, on the operating side of exactly this problem. I have rebuilt a CRM around how the sales process actually happened on the ground instead of how the org chart assumed it worked, led the analysis behind a company-wide move from flat to value-based pricing, and built the automated prospecting engine that replaced a founder's personal network with a repeatable pipeline. The case studies on this site are that work, anonymized.
I focus on this one moment because it is where good startups quietly lose a year. Founder-led selling gets you to product-market fit, then the first reps arrive and inherit improvisation: a CRM nobody trusts, a process that lives in the founder's head, a comp plan copied from a company three times the size. None of that is a talent problem. It is a systems problem, and it is fixable before it costs you the hires.
Working with me looks like working sessions, not status meetings. I build alongside your team, in your tools, and I write things down so the system still works after I leave. If something does not need software, I will say so.
How I work
Systems before headcount
The sales system gets designed before, or at worst alongside, the hiring. Reps ramp against something written down.
Built with your team, not delivered to it
Working sessions with the founder and reps, not a slide deck at the end. The system has to survive after I leave.
Boring tools, sharp process
The stack stays as small as the team. Process quality, not tool count, is what makes the first reps productive.
If this sounds like the person you need, the next step is a short conversation.