Replacing founder-network selling with a repeatable AI-enabled pipeline
Early-stage software company
New business depended entirely on one cofounder working his personal network.
Weekly
booked introductory meetings
Scored
multi-touch engagement sequence
Challenge
No repeatable system generated fresh pipeline, which meant growth had a hard ceiling the moment that network ran dry.
Approach
- 01
Built an automated prospecting engine connecting lead-sourcing tools to the CRM to continuously surface qualified prospects.
- 02
Layered a multi-touch LinkedIn engagement sequence on top: connection requests, personalized messages, targeted emails, and time-boxed call tasks.
- 03
Added lead scoring that ran hotter as prospects engaged more deeply across those touches.
Outcome
A steady, repeatable flow of qualified prospects converting into calls and booked introductory meetings every week: a real pipeline engine standing in for what had been a single person's network.
Anonymized case studies drawn from prior consulting and in-house work. Companies, individuals, and exact figures are generalized to protect confidentiality.